Changing football’s gaming scene with a twist — the concept: Zero Gravity — a balance of abstract football fields and the fine details in its textures. All encapsulated in bespoke worlds for each play mode, bringing the intensity, harsh and chaotic real-game environments into a fun and vibrant visual statement.
Brand design, in-game main menus and brand toolkit for EA’s MADDEN NFL 19 game.
Role: Concept, Style Frames, Art Direction, Design, Illustration, Motion Direction, Brand Guide and Toolkit.
3D done by: K. Batcha, Jason Beale, Vitaly.
Animation: Jason Beale
Studio: TROIKA Inc, Los Angeles, USA
Client: EA Sports, NFL
Released: August 2018