Identity + Branding
Identity and branding for the newest member of the S.I.C. network family.
Argentina's magazine publisher CARAS in partnership with SIC television network launched a celebrity / lifestyle tv channel in Portugal, named SIC CARAS. This is the first television channel created in the CARAS' International Group and it sets the standards for all the other latin branches.
Role: Brand concept / logo design / art direction / brand guidelines / on-air and off-air concept + design / logo animation / overall on-air animation.
Sound design: João Carlos / António Santos
Video production: GMTS.
Reel editor: Alessandro Innocenti
Rock in Rio photos: Edgar Keats
Work done at SIC tv network, Portugal.
Released: December 2013
Press release 1
Press release 2
Press release 3
Press release 4