Identity rebrand (on-air and off-air platforms) for the iconic portuguese cable network SIC Radical. On it’s 10th anniversary, SIC Radical channel (an entertainment network targeted at teens and young adults) aimed to reposition themselves on the cable market, going from crazy-funky-underground to a more mature-main-stream-cool approach,
but without loosing their legacy.
Role: Brand concept / logo design / art direction / brand guidelines / on-air and off-air concept + design /
/ poster design / logo animation / overall on-air animation.
Video Director: Joaquim Santos. / Sound design: Pedro Miguel / Video Production: GMTS.
Work done at SIC tv network, Portugal / Released: April – July 2011