TEGNA is a 46 station news hub that makes up 32% of the U.S. market. This rebrand needed to redefine news for modern viewers with multi-platform habits.
The mission: Make all 46 stations to work as a unified design system nationwide, while also reflecting each community's individuality. Also, simplify station logos, and make a more cohesive brand experience that is easy to read on all of today's platforms.
The concept: "The Frame." The frame is a graphic representation of a community that helps illustrate what's happening from a local news point-of-view.
Role: Concept exploration, Art Direction, Design, Style Frames.
Studio: TROIKA, Los Angeles, USA
Client: TEGNA
Released: 2017