Marketing / Branding Toolkit
Marketing brand toolkit design for the best-selling soccer game: EA FIFA 18, to launch in 50 countries and in 19 languages.
Starting with 4 shapes, we reimagined EA's FIFA brand world to create an identity that brings to life the authentic excitement, energy, and passion for FIFA 18.
My role: Concept, Art Direction, Design, Illustration, Style Frames, Guidelines.
Client: EA Sports, Worldwide
Creative Director: Paul Brodie
Art Direction: Paulo Garcia
Design + Illustration: Paulo Garcia
Producers: Angela Ramirez, Julia Torchine
Animators: Dakota Hopkins, Mark Feldman, Mike Bishop, Tim Smyllie
Video Editor (Sizzle): Jake Braafladt
Guidelines Design: Andrew S., Paulo Garcia
Made at TROIKA studio, Los Angeles, USA.
Released: June - September 2017
Additional footage for showcasing purposes only. Courtesy of Electronic Arts Inc (EA) Sports™. ©All Rights Reserved.