Marketing / Branding Toolkit
Marketing brand toolkit design for the best-selling soccer game: EA FIFA 18, to launch in 50 countries and in 19 languages.
Starting with 4 shapes, we reimagined EA's FIFA brand world to create an identity that brings to life the authentic excitement, energy, and passion for FIFA 18.
Role: Concept, Art Direction, Design, Illustration, Style Frames, Guidelines.
Client: EA Sports, Worldwide
Creative Direction, Animation:
TROIKA studio, Los Angeles, USA.
Released: June - September 2017