Marketing / Branding Toolkit
Marketing brand toolkit design for the best-selling soccer game: EA FIFA 18, to launch in 50 countries and in 19 languages.
Starting with 4 shapes, we reimagined EA's FIFA brand world to create an identity that brings to life the authentic excitement, energy, and passion for FIFA 18.
Role: Concept, Art Direction, Design, Illustration, Style Frames, Guidelines.
Client: EA Sports, Worldwide
Creative Direction, Animation:
TROIKA studio, Los Angeles, USA.
Released: June - September 2017
Promotional Video
Hub Sports 4 — owned by StarHub, one of the biggest telecommunications company in Singapore — is home to all the top golf events broadcast across Asia. Viewers can watch live golf of the highest standard on the PGA Tour, the European PGA Tour, the Asian Tour and the Champions Tour.
Role: Storytelling, Concept Frames, Art Direction.
Client: StarHub, Singapore
Creative Direction, 3D Design, Animation:
TROIKA studio, Los Angeles, USA
Released: October 2017
Logo and Title Design
Cinematic title opener for EA FIFA 18's second movie of the sequel: The Journey.
Role: Concept, Art Direction, Design, Illustration, Logo and Title Design.
Client: EA Sports, Worldwide
Creative Direction, Animation:
TROIKA studio, Los Angeles, USA.
Released: June - September 2017
Show Package
Pitch to redesign the CBS daytime Emmy Award-Winning show THE TALK for its season 8. The concept: to be fun, simple and exciting.
My role: Concept, Art Direction, Style Frame Design.
Client: CBS TV Network, USA
Creative Direction: TROIKA studio,
Los Angeles, USA.
Pitched: August 2017
Web Design + UI/UX
Website redesign for LA-based renowned brand design agency TROIKA. This was their first major redesign in 10 years.
Visit the website here.
My role: Concept, Art Direction, UI/UX Design.
Client: Troika Design Inc., USA
Creative Direction: TROIKA studio,
Los Angeles, USA.
Released: September 2017
Logo design
Logo design for The Cove Grill & Bar, part of the Pechanga Resort Casino restaurants.
My role: Art Direction, Logo Design.
Client: Pechanga Resort Casino, USA
Creative Direction: TROIKA studio,
Los Angeles, USA.
Logo design
Logo design for The Summit Leadership Conference, part of the Pechanga Resort Casino brand.
My role: Art Direction, Logo Design.
Client: Pechanga Resort Casino, USA
Creative Direction: TROIKA studio,
Los Angeles, USA.
On-air graphics design
Design of the on-air news graphics (both upper and lower-thirds), using a simplified visual grid system for the special edition news journal: "Edição da Noite" (Night Edition), and other special editions to come on SIC NOTÍCIAS' cable news network.
This special edition journal format is set to be simple, using short sentences with large high-impact texts, with dynamic news bars combinations, yet maintaining a visual unification with the previous 2015 overall news redesign.
Role: Concept / art direction / design / animation.
This showcase is just a fraction of the work.
Production: GOTV / GMTS
On-air graphic platform: ORAD
TV format: 16:9 SD
Work done at SIC tv network, Portugal.
Released: May 2016
Related work:
SIC + SIC NOTICIAS NEWS 2015 REDESIGN
On-air news graphic design
Creation of a simple and practical on-air visual grid system to work simultaneously across 2 sister channels and serve their different daily needs, yet maintaining an unified identity. Redesign of the upper and lower-thirds graphics and animation to be used on all major news journals:
SIC (free-to-air network):
Primeiro Jornal (noon news)
Jornal da Noite (evening news)
SIC NOTÍCIAS (cable news network):
Jornal das 2pm, 5pm, 7pm, 9pm, 10pm and 12pm,
Jornal de Economia, Edição da Manhã, Edição da Tarde, Edição da Noite, Edição Especial, Desporto (special editions and special breaks)
Role: Concept / art direction + design / animation.
This showcase is just a fraction of the work.
Production: GOTV / GMTS
On-air graphic platform: ORAD
TV format: 16:9 SD
Work done at SIC tv network, Portugal.
Released: October 2015
Refresh of the K SIC network ident, after 5 years of its initial brand creation (more info here).
Role: Brand concept / brand design / on-air + off-air concept + design / art direction / logo design / animation direction.
3D / animation: Rolando Arrifana.
Sound design: João Carlos / António Santos
Work done at SIC tv network, Portugal.
Released: December 2014
Related work:
K SIC Mascot 2015
K SIC Network 2009 Branding
Identity + Branding + Typeface + Website
Identity and a bespoke logo mark for a jewellery & accessories new-born company. The brand divides itself in two logos, the classic and the youngster — a spin-off logomark for young costumers.
Role: Brand concept / logo design / direction / bespoke typeface design / catalogue design / animation.
Freelance work.
Completed: February 2014
Pitch
Pitch runner-up for the creation and design of a mascot/characters for K SIC channel 2015 refresh.
Concept: One figure that turns into various characters, creating a family of cartoons that would interact with each other, generating several stories and narratives to work with the on-air idents of the 2015 K SIC channel.
Role: Concept / character design / art direction / illustration / 3D basic modeling.
Work done at SIC tv network, Portugal.
Pitch submitted: January 2015
Not released.
Related work:
K SIC CHANNEL 2015 REFRESH
KOOL MASCOT / CHARACTERS 1.0
Pitch
Pitch runner-up for the creation and design of a mascot / characters for K SIC channel 2015 refresh.
Concept: Two figures, made with basic geometric shapes, that turn into various characters, creating a family of cartoons that would interact with each other, generating several stories and narratives to work with the on-air idents of the 2015 K SIC channel.
Role: Concept / character design / art direction / illustration / 3D basic modeling.
Work done at SIC tv network, Portugal.
Pitch submitted: January 2015
Not released.
Related work:
K SIC CHANNEL 2015 REFRESH
KOOL MASCOT / CHARACTERS 2.0
Identity + Illustration + Animation + Website
Identity, design and animation for Criativa Xpress. An in-house video screening projection series of selected conference talks, about the latest work of the creative motion design industry.
Logo concept: A logomark that is a dynamic dialog box which "speaks" to the audience and embodies the nature of talks and conference events.
Animation concept: An abstract visual illustration of the creative process from start to finish (represented here from left to right or right to left, depending on each one's creative path), passing always through the centred glass X shape which acts as the balance and mediator of the idea and the debate/talk, and its different points of views. The geometric shapes represent the building blocks of the creation, that have their own life and behaviours.
Role: Concept / design / logo design / art direction / illustration / website design / 3D / animation.
Work done at SIC network, Portugal.
Released: May 2014
Identity + Branding
Identity and branding for the newest member of the S.I.C. Network family.
Argentina's magazine publisher CARAS in partnership with SIC television network launched a celebrity/lifestyle tv channel in Portugal, named SIC CARAS. This is the first television channel created in the CARAS' International Group and it sets the standards for all the other Latin branches.
Role: Brand concept / logo design / art direction / brand guidelines / on-air and off-air concept + design / logo animation / overall on-air animation.
Sound design: João Carlos / António Santos
Video production: GMTS.
Reel editor: Alessandro Innocenti
Rock in Rio photos: Edgar Keats
Work done at SIC tv network, Portugal.
Released: December 2013
Press release 1
Press release 2
Press release 3
Press release 4
siccaras.pt
Bespoke typeface design.
This bespoke typeface represents the out-of-the-norm, jamming-with-type, improvising lines and shapes of type, inspired by the urban lines and vibes of some of the cities I've been in, such as Copenhagen, Bangkok, Stockholm and London.
Role: Concept / typeface design / art direction / photography.
Freelance work.
Completed: March 2015.
Logomark Redesign
Logo redesign for SOICO Television network, in Mozambique.
Role: Logo redesign / brand guidelines / art direction.
Work done at SIC TV Network, Portugal.
Released: February 2013
Identity Design + Rebranding
Identity rebrand (on-air and off-air platforms) for the iconic Portuguese cable network SIC Radical. On its 10th anniversary, SIC Radical channel (an entertainment network targeted at teens and young adults) aimed to reposition themselves in the cable market, going from crazy-funky-underground to a more mature-main-stream-cool approach, but without losing their legacy.
Role: Brand concept / logo design / art direction / brand guidelines / on-air and off-air concept + design / poster design / logo animation / overall on-air animation.
Video Director: Joaquim Santos.
Sound design: Pedro Miguel
Video Production: GMTS.
Work done at SIC TV Network, Portugal.
Released: April – July 2011
Press release
Identity Design + Branding
Brand design for the architect, art director, and fashion stylist Marco Rocha. A multidisciplinary individual, Marco combines his experience on three different creative fields: architecture, art direction, and fashion styling. A solid, simple yet stylish brand was needed to represent Marco in all three different fields.
Role: Brand concept + design / logo design / logo animation / art direction / poster design.
Freelance work.
Released: September 2010
Network Idents + On-air Bumpers
Idents and bumpers pack for K SIC cable network. Also a collection of coming-up-next idents.
Role: Concept / art direction / design / character design / illustration / storyboards / storytelling / 2D animation / 3D animation direction.
3D modeling / animation: Rolando Arrifana.
Sound design: Pedro Miguel / João Carlos.
Work done at SIC tv network, Portugal.
Released: 2009 - 2012
Related work:
K SIC Network Branding 2009
Identity Design + Branding
Identity and branding from scratch for the all-new cable network: K SIC. Targeted at 8-12 year old, this brand new channel is the youngest member of the S.I.C. network family.
Role: Brand concept / logo design / on-air + off-air visual concept and design / art direction / animation direction.
3D artist + animation: Rolando Arrifana / Ricardo Trancoso.
Work done at SIC TV Network, Portugal.
Released: December 2009
Press release 1
Press release 2
Press release 3
Press release 4
Press release 5
sickapa.pt
Related work:
K SIC Network 2009 IDs
K SIC Network 2015 refresh
Pitch — Advertising Video Campaign
Pitch for the McDonald's Happy Meal “It’s Fun To Change” advertising campaign, in Portugal, aware and inspire children to include more fruits and vegetables into their meals. Main concept: fruits and veggies are cool and fun to eat and they have their own amusement farm, the “Quinta Happy” or "Happy Farm"! To be broadcasted in cinema theaters in stereoscopic 3d and standard versions.
Role: Concept / art direction / character / set design / illustration.
3D modeling / animation: Rolando Arrifana.
Sound design: Pedro Miguel.
Work done at SIC tv network, Portugal.
Not released.
Title Design
Title design and style boards for the major news shows and editions of the cable channel "SIC Notícias".
Role: Concept / logo design / art direction.
3D / animation: Rolando Arrifana
Work done at SIC TV Network, Portugal.
Released: 2010
Pitch
Pitch runner-up for the identity rebrand of the SPORT TV cable channel. The work included devising a new brand design concept, creating a new logomark, plus on-air and off-air info-graphics systems.
Role: Brand Concept / Art Direction / Design / Illustration.
Work done at SIC tv network, Portugal.
Pitch submitted: November 2007.
Not released.
Disclaimer note: Pictures of players are shown here only and solely for the concept and visual styling references. These were not used for any commercial purposes. The players shown on the portraits do not necessarily have a commercial link to Sport TV.
Infographics Redesign
Redesign for Benfica TV Network, part of Sport Lisboa e Benfica football club. A graphic evolution from the previous designed work, created by me as well.
Role: Concept / Art Direction / Design.
Work at SIC TV Network, Portugal.
Completed: August 2013
Identity + Logo Designs
A showcase of logo work done along the years, as a freelancer, as well as an in-house designer.
Role: Concept / logo design / art direction / guidelines.
On-Screen Infographics Design
On-screen infographics system for the economy cable network "Económico TV". A multifunctional lower-third grid designed to house all the information, from the permanent stock-market live stream up to news headlines, charts, and different titles, keeping it visually simple and quick to read.
This showcase is just a fraction of the work.
Role: Concept / Art Direction / Design / Animation.
Production: GOTV.
On-Air Graphic Platform: ORAD.
Work done at SIC TV Network, Portugal.
Released: February 2010
