On-air graphics design
Design of the on-air news graphics (both upper and lower-thirds), using a simplified visual grid system for the special edition news journal: "Edição da Noite" (Night Edition), and other special editions to come on SIC NOTÍCIAS' cable news network.
This special edition journal format is set to be simple, using short sentences with large high-impact texts, with dynamic news bars combinations, yet maintaining a visual unification with the previous 2015 overall news redesign.
Role: Concept / art direction / design / animation.
This showcase is just a fraction of the work.
Production: GOTV / GMTS
On-air graphic platform: ORAD
TV format: 16:9 SD
Work done at SIC tv network, Portugal.
Released: May 2016
Related work:
SIC + SIC NOTICIAS NEWS 2015 REDESIGN
On-air news graphic design
Creation of a simple and practical on-air visual grid system to work simultaneously across 2 sister channels and serve their different daily needs, yet maintaining an unified identity. Redesign of the upper and lower-thirds graphics and animation to be used on all major news journals:
SIC (free-to-air network):
Primeiro Jornal (noon news)
Jornal da Noite (evening news)
SIC NOTÍCIAS (cable news network):
Jornal das 2pm, 5pm, 7pm, 9pm, 10pm and 12pm,
Jornal de Economia, Edição da Manhã, Edição da Tarde, Edição da Noite, Edição Especial, Desporto (special editions and special breaks)
Role: Concept / art direction + design / animation.
This showcase is just a fraction of the work.
Production: GOTV / GMTS
On-air graphic platform: ORAD
TV format: 16:9 SD
Work done at SIC tv network, Portugal.
Released: October 2015
Refresh of the K SIC network ident, after 5 years of its initial brand creation (more info here).
Role: Brand concept / brand design / on-air + off-air concept + design / art direction / logo design / animation direction.
3D / animation: Rolando Arrifana.
Sound design: João Carlos / António Santos
Work done at SIC tv network, Portugal.
Released: December 2014
Related work:
K SIC Mascot 2015
K SIC Network 2009 Branding
Pitch
Pitch runner-up for the creation and design of a mascot / characters for K SIC channel 2015 refresh.
Concept: Two figures, made with basic geometric shapes, that turn into various characters, creating a family of cartoons that would interact with each other, generating several stories and narratives to work with the on-air idents of the 2015 K SIC channel.
Role: Concept / character design / art direction / illustration / 3D basic modeling.
Work done at SIC tv network, Portugal.
Pitch submitted: January 2015
Not released.
Related work:
K SIC CHANNEL 2015 REFRESH
KOOL MASCOT / CHARACTERS 2.0
Pitch
Pitch runner-up for the creation and design of a mascot/characters for K SIC channel 2015 refresh.
Concept: One figure that turns into various characters, creating a family of cartoons that would interact with each other, generating several stories and narratives to work with the on-air idents of the 2015 K SIC channel.
Role: Concept / character design / art direction / illustration / 3D basic modeling.
Work done at SIC tv network, Portugal.
Pitch submitted: January 2015
Not released.
Related work:
K SIC CHANNEL 2015 REFRESH
KOOL MASCOT / CHARACTERS 1.0
Identity + Branding + Typeface + Website
Identity and a bespoke logo mark for a jewellery & accessories new-born company. The brand divides itself in two logos, the classic and the youngster — a spin-off logomark for young costumers.
Role: Brand concept / logo design / direction / bespoke typeface design / catalogue design / animation.
Freelance work.
Completed: February 2014
Identity + Illustration + Animation + Website
Identity, design and animation for Criativa Xpress. An in-house video screening projection series of selected conference talks, about the latest work of the creative motion design industry.
Logo concept: A logomark that is a dynamic dialog box which "speaks" to the audience and embodies the nature of talks and conference events.
Animation concept: An abstract visual illustration of the creative process from start to finish (represented here from left to right or right to left, depending on each one's creative path), passing always through the centred glass X shape which acts as the balance and mediator of the idea and the debate/talk, and its different points of views. The geometric shapes represent the building blocks of the creation, that have their own life and behaviours.
Role: Concept / design / logo design / art direction / illustration / website design / 3D / animation.
Work done at SIC network, Portugal.
Released: May 2014
Identity Design + Branding
Brand design for the architect, art director, and fashion stylist Marco Rocha. A multidisciplinary individual, Marco combines his experience on three different creative fields: architecture, art direction, and fashion styling. A solid, simple yet stylish brand was needed to represent Marco in all three different fields.
Role: Brand concept + design / logo design / logo animation / art direction / poster design.
Freelance work.
Released: September 2010
Poster Design
After creating Marco's brand identity (check it here), I developed a series of posters as part of his portfolio showcasing. Marco Rocha is an architect, art director, and fashion stylist.
Role: Concept / Art Direction / Poster Design.
Freelance work.
Released: Sep 2010 - Jan 2011
Related work:
Marco Rocha Identity
Pitch
Pitch runner-up for the identity rebrand of the SPORT TV cable channel. The work included devising a new brand design concept, creating a new logomark, plus on-air and off-air info-graphics systems.
Role: Brand Concept / Art Direction / Design / Illustration.
Work done at SIC tv network, Portugal.
Pitch submitted: November 2007.
Not released.
Disclaimer note: Pictures of players are shown here only and solely for the concept and visual styling references. These were not used for any commercial purposes. The players shown on the portraits do not necessarily have a commercial link to Sport TV.
Title Design
Title design and style boards for the major news shows and editions of the cable channel "SIC Notícias".
Role: Concept / logo design / art direction.
3D / animation: Rolando Arrifana
Work done at SIC TV Network, Portugal.
Released: 2010
Logomark Redesign
Logo redesign for SOICO Television network, in Mozambique.
Role: Logo redesign / brand guidelines / art direction.
Work done at SIC TV Network, Portugal.
Released: February 2013
Network Idents + On-air Bumpers
Idents and bumpers pack for K SIC cable network. Also a collection of coming-up-next idents.
Role: Concept / art direction / design / character design / illustration / storyboards / storytelling / 2D animation / 3D animation direction.
3D modeling / animation: Rolando Arrifana.
Sound design: Pedro Miguel / João Carlos.
Work done at SIC tv network, Portugal.
Released: 2009 - 2012
Related work:
K SIC Network Branding 2009
Bespoke typeface design.
This bespoke typeface represents the out-of-the-norm, jamming-with-type, improvising lines and shapes of type, inspired by the urban lines and vibes of some of the cities I've been in, such as Copenhagen, Bangkok, Stockholm and London.
Role: Concept / typeface design / art direction / photography.
Freelance work.
Completed: March 2015.
Advertising Video Campaign
Pitch for the McDonald's Happy Meal “It’s Fun To Change” advertising campaign, in Portugal, aware and inspire children to include more fruits and vegetables into their meals. Main concept: fruits and veggies are cool and fun to eat and they have their own amusement farm, the “Quinta Happy” or "Happy Farm"! To be broadcasted in cinema theaters in stereoscopic 3d and standard versions.
Role: Concept / art direction / character and set design / illustration.
3D modeling / animation: Rolando Arrifana.
Sound design: Pedro Miguel.
Work done at SIC tv network, Portugal.
Pitch: 2012
On-air design
Redesign and visual reorganization for news shows across the SIC network and SIC Notícias cable news network. Creation of a common visual grid and typeface, yet with different styles across the several shows.
Jornal de Domingo (Sunday news):
Complete redesign for the on-screen infographics system of the Sunday night news show “Jornal de Domingo”, for SIC Network. The show wanted to reposition itself as a more calm and subtle soft news with a more contemporary approach, and yet with a simple technical framework.
Primeiro Jornal e Jornal da Noite (daytime and evening news):
Redesign of the on-screen infographics system for the prime-time weekly news “Jornal da Noite”, for SIC Network.
Jornal Meia-Noite (late night news):
Complete redesign of the on-screen infographics system for the midnight hard-news show called “Jornal Meia-Noite”, for the cable news network SIC Notícias.
This showcase is just a fraction of the work.
Role: Concept / art direction / on-air design / animation.
Work at SIC TV Network, Portugal.
Released: January 2013
On-Screen Infographics Design
On-screen infographics system for the economy cable network "Económico TV". A multifunctional lower-third grid designed to house all the information, from the permanent stock-market live stream up to news headlines, charts, and different titles, keeping it visually simple and quick to read.
This showcase is just a fraction of the work.
Role: Concept / Art Direction / Design / Animation.
Production: GOTV.
On-Air Graphic Platform: ORAD.
Work done at SIC TV Network, Portugal.
Released: February 2010
Infographics Redesign
Redesign for Benfica TV Network, part of Sport Lisboa e Benfica football club. A graphic evolution from the previous designed work, created by me as well.
Role: Concept / Art Direction / Design.
Work at SIC TV Network, Portugal.
Completed: August 2013
Experimental work.
Role: Concept + design / art direction / photography.
Freelance work.
Completed March 2015.
Identity + Logo Designs
A showcase of logo work done along the years, as a freelancer, as well as an in-house designer.
Role: Concept / logo design / art direction / guidelines.
