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Paulo Garcia

Brand Designer / Art Director

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EA Sports MADDEN NFL 19 — Ident Package

Changing football’s gaming scene with a twist — the concept: Zero Gravity — a balance of abstract football fields and fine details in its textures. All encapsulated in bespoke worlds for each play mode, bringing the intensity, harsh and chaotic real-game environments into a fun and vibrant visual statement.

Role: Concept, Style Frame Design, Art Direction, In-Game Main Menus Design and Brand Toolkit.

CGI and Animation done by TROIKA.

Studio: TROIKA, LA
Released: August 2018

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Madden19_MUT_mode.jpg
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Madden19_Exhibition_mode.jpg
Madden19_Exhibition_mode_tvset.jpg
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EA_Madden19_Billboard_01.jpg
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EA_Madden19_iPad_01.jpg
Fullscreen_Callout_01.jpg
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Fullscreen_Callout_02.jpg
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Paulo Garcia 2025