Pitch runner-up for the identity rebrand of the SPORT TV cable channel. The work included devising a new brand design concept, creating a new logomark, plus on-air and off-air info-graphics systems.
Role: Brand Concept / Art Direction / Design / Illustration.
Work done at SIC tv network, Portugal.
Pitch submitted: November 2007.
Disclaimer note: Pictures of players are shown here only and solely for the concept and visual styling references. These were not used for any commercial purposes. The players shown on the portraits do not necessarily have a commercial link to Sport TV.