TNT (THT in Cyrillic) is the first network on its target (14–44) offering content to a young audience across Russia. TNT network has the biggest rooster of A-listed talent in the nation’s TV industry and it offers a wide range of comedy originals.

I was asked to refresh the TNT network identity, across all media. The goal was to make the brand more appealing to the young audience, celebrating its wide list of talent while maintaining a luxurious look and feel.

Quickly this refresh turned into a rebrand that would set the network’s visual ident standards in the coming years.

Role: Concept, Brand Design, Logo Design, Art Direction, Style Frames, Style Guide.

Client: THT Network, Russia
Pitch: 2018